Build a Luxury Floral Studio From Home.

Understand the course logistics and how to navigate the lessons seamlessly and intentionally.

Audit your space, establish your studio zones, and create a functional foundation for your home-base floral studio.

Audit your business, refine your offerings, identify what’s working, and turn your business goals into a clear action plan for your floral studio.

Define the foundation of your floral studio – from what luxury means to you and why your studio exists, to your values, creative direction, positioning, and boundaries.

Build a cohesive visual identity for your floral studio through intentional branding – from your logo and colour palette to typography, brand-board, and branded packaging.

Develop a clear content strategy for your floral studio by identifying what works, establishing your content pillars, planning your feed and stories, and creating a system for consistently capturing and sharing your work.

Build your floral care knowledge, understand flower types, and establish signature designs for your floral studio.

Build a wholesale purchasing and pricing system that allows you to source intentionally, price your signature designs profitably, and make the most out of every bloom you purchase.

Create a seamless customer experience from discovery to purchase, while building the systems that turn your floral orders into lasting customer relationships.

Establish the legal, financial, and tax foundations of your floral studio so your business is structured, organized, and ready to grow.

Establish your lead times, and create a workflow that supports your studio.

Bring your studio to life as you prepare for your launch, establish your launch goals and marketing, and create a plan once you’re officially open for business!